New Business Ideas 4 U

Posts Tagged ‘social networking’

Very early in the book Groundswell, the authors tabulate the way in which organizations may have to change to accommodate the groundswell. I give you the table below.

Read the rest of this entry »

Are you a creator, a critic, a collector, a joiner, a spectator or an inactive? I bet you don’t know. And I have to confess I don’t know for sure what I am either.

And does it matter?

Now that question I can answer, based on the ideas proposed in Groundswell, our book of the month for January. Yes, it does matter. In fact it matters a lot!

The classifications are those defined by Forrester Research in US for classifying the people in the groundswell. Let’s check out what it all means.

Forrester Research created the concept, which is explained in the table below. They use the classifications in their research for their customers.

Read the rest of this entry »

I have been asked to explain a little more about the ‘average’ approach from the book Performance Intelligence at Work that we talked about in the last posting. So here is an supplementary posting for you to consider.

I am a FreeCell addict. I am fascinated by the game and I play it more than I should, I guess. Since I am a performance measurement nut, one of the features I like about the game – part of the Windows basic package, for those who haven’t come across it – is that it keeps score. After each game – win or lose – you can check your cumulative score. This allows you to calculate your average – how you are performing at the moment in Dr Julie’s terms. I have played many thousands of games over the years, so what I do is play a series of 100 games, enter my percentage wins for that 100 games, then start again. The reason I do this is simple. After a number of games have been played, the winning or losing of one game has a minuscule  effect on my overall average. Even a run of 50 wins – which I achieve sometimes – has a tiny effect on a database of 5000, but is significant in a series of 100. Read the rest of this entry »

Groundswell
Charlene Li and Josh Bernoff, Harvard Business Press. 2008

A groundswell is normally thought of as a movement of the populace in a certain direction. We talk of ‘groundswells of opinion’, don’t we? The groundswell that Li and Bernoff write about conforms to the common concept. They define groundswell as ‘a social trend in which people use technologies to get the things they need from each other, rather than from institutions like corporations‘.

That definition ought to be sending quivers up and down your corporate spine – no matter what the size of your business. Is there a possibility that people may be going to bypass the traditional outlets at which which are selling things? If so, what about my/our business?

What indeed!
Read the rest of this entry »